Press Release: Digital Dazzle Sponsors LiNC 2011

 

 

 

MILL VALLEY, Calif., May 16, 2011 /PRNewswire/ -- Digital Dazzle just announced their Select-level sponsorship of this week's LiNC 2011, Lithium's annual user conference.  Digital Dazzle is Lithium's vendor of choice for partner marketing videos and collateral.  As such, many of their corporate videos and brochures will be featured at the conference.

Digital Dazzle's Partner Enablement Videos solve the main obstacle to forming productive partnerships.  70% of all partnerships fail to drive revenue because partners are not willing to invest in a partnership until a pipeline of leads is built.  Yet, traditionally a pipeline can't be built without a significant investment.  Digital Dazzle videos alleviate this Catch 22 and enable a company to:

• Bring partner integration solutions to life before they exist;
• Vividly demonstrate key differentiators and benefits of partner solutions at a reasonable cost; and
• Begin preselling joint offerings in just 15 days.

 

A case in point is Lithium's use of Digital Dazzle's demo videos in their partner program. Henry Bruckstein, Director of Alliances at Lithium, reported, "Their unique ability to understand the business benefits of the project, translate that into a script and then design amazing looking mock ups has allowed us to accelerate our partner program to the tune of 5 new launches in a single quarter."

In today's fast moving, competitive, and complex business environment, savvy companies are using promotional demo videos to accelerate business development and shorten the sales cycle in order to drive revenue and gain market share.

About Digital Dazzle

Digital Dazzle, a boutique marketing agency, helps clientele achieve and maintain industry leadership through state-of-the-art corporate demos and videos, PowerPoint presentations, marketing collateral, web design and partner marketing consulting services. Working with such market leaders as Wipro, Cognizant, Alcatel-Lucent-Genesys, Lithium, Vovici and Teletech, our compelling storytelling delivers the quickest path to building strong brand connections that influence analysts, partners, customers and buying behavior. Founded in 2008 by Veit Irtenkauf and Sharon Rushton, Digital Dazzle is a privately held LLC with headquarters in Mill Valley, California.

 

For the complete press release, please see PRNewsWire

11 Ways to Leverage Your Corporate Video and Maximize ROI

Are you fully leveraging your corporate video?

Oftentimes, the pressure of an upcoming event (i.e. a sales presentation to a potential "major" customer) pushes a company to get off the fence and finally create that video they had been thinking about for ages. Yet, after the event passes, they let the video grow stale. If this has happened at your company, then you did not come close to realizing your video's ROI potential.

A professionally produced, compelling and concise video can become your least expensive, most effective lead generation and sales tool, when leveraged across multiple platforms and within various campaigns. This is especially true because a well-crafted video hastens audience engagement and understanding for superior influence.

Here are 11 ways to leverage your video and maximize ROI:

1. Place your video on your website's home page or product's page.
2. Give every salesperson and reseller access to the video (via DVDs, downloads from your website or from video services like Vimeo).
3. Include a link to your video in your marketing emails.
4. Present your video at trade shows or conferences. Show it on a large screen and put it on a constant loop so that attendees can easily view it and be attracted to your booth.
5. Upload your video to a service such as YouTube or Vimeo, make a company page and place your video on it. This will make it easy for others to embed your video on blogs, online communities or wherever your product or service is being talked about.
6. Post your video on your Linkedin page and other networking sites.
7. Place share links within your video for viewers to share the video with their contacts on Facebook, Twitter, or Yahoo.
8. Make the video available internally (i.e. via downloads from your website) and keep all your employees on the same page through consistent and concise messaging.
9. Present your video to analysts, investors and partners.
10. Reference your video in press releases to gain more media exposure.
11. Include a link to your video or embed it directly in your webinar invite emails to increase webinar registrations.

Are you ready to get started on a new corporate video or other marketing project? Schedule a call with Digital Dazzle and, based upon your parameters, our experts will craft an exceptional experience that will educate, influence decisions, and incite action.