13 Technical Challenges for Enterprise Video

The following 13 technical issues related to the implementation of video were identified by enterprise-class corporations in a 2011 study conducted by Interactive Media Strategies. Below are their rankings in order of importance:

1. Network security
2. Content security
3. Ability to embed video
4. Search and discovery
5. LDAP Integration
6. Content workflow management
7. Transcoding to multiple devices
8. Ability to track viewership
9. Ability to edit content
10. Enable upload of self-produced videos
11. Ability to distribute to mobile devices
12. Automate search engine submissions
13. Social media integration

While the responsibility of addressing many of these rest squarely on the shoulders of the Enterprise, a good agency can help address some of these challenges during the video creation process.  The agency can:

• Transcode videos for you or set up profiles for video transcoding to different mobile devices;
• Include subsequent edits as part of the initial package;
• Setup automated search engine submissions; and
• Track viewership, depending on the hosting arrangement.

When you engage with an agency, inquire about these additional benefits during the initial agency selection process.