Monday, May 16, 2011

Press Release: Digital Dazzle Sponsors LiNC 2011

Corporate Demo Videos by Digital Dazzle




MILL VALLEY, Calif., May 16, 2011 /PRNewswire/ -- Digital Dazzle just announced their Select-level sponsorship of this week's LiNC 2011, Lithium's annual user conference.  Digital Dazzle is Lithium's vendor of choice for partner marketing videos and collateral.  As such, many of their corporate videos and brochures will be featured at the conference.

Digital Dazzle's Partner Enablement Videos solve the main obstacle to forming productive partnerships.  70% of all partnerships fail to drive revenue because partners are not willing to invest in a partnership until a pipeline of leads is built.  Yet, traditionally a pipeline can't be built without a significant investment.  Digital Dazzle videos alleviate this Catch 22 and enable a company to:

  • Bring partner integration solutions to life before they exist;
  • Vividly demonstrate key differentiators and benefits of partner solutions at a reasonable cost; and
  • Begin preselling joint offerings in just 15 days.


A case in point is Lithium's use of Digital Dazzle's demo videos in their partner program. Henry Bruckstein, Director of Alliances at Lithium, reported, "Their unique ability to understand the business benefits of the project, translate that into a script and then design amazing looking mock ups has allowed us to accelerate our partner program to the tune of 5 new launches in a single quarter."

In today's fast moving, competitive, and complex business environment, savvy companies are using promotional demo videos to accelerate business development and shorten the sales cycle in order to drive revenue and gain market share.

About Digital Dazzle

Digital Dazzle, a boutique marketing agency, helps clientele achieve and maintain industry leadership through state-of-the-art corporate demos and videos, PowerPoint presentations, marketing collateral, web design and partner marketing consulting services. Working with such market leaders as Wipro, Cognizant, Alcatel-Lucent-Genesys, Lithium, Vovici and Teletech, our compelling storytelling delivers the quickest path to building strong brand connections that influence analysts, partners, customers and buying behavior. Founded in 2008 by Veit Irtenkauf and Sharon Rushton, Digital Dazzle is a privately held LLC with headquarters in Mill Valley, California.


For the complete press release, please see PRNewsWire

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