Season's Greetings from all of us at Digital Dazzle
One of the superb joys of this season is the opportunity to say
THANK YOU
to great people like you and to send you our best wishes.
May you have a beautiful holiday wrapped in warmth, touched in wonder and filled with joy.
May the new year bring you continued success and prosperity.
We look forward to sharing some exiting new offerings in 2012!
With Warm Regards and Lots of Good Cheer
The Digital Dazzle Team
Generating new leads to bring in business or gain investor support is a top priority for every organization. More companies are turning to video as a powerful lead generator that packs a high return on investment (ROI).
Video has many advantages over more traditional media — but only when it’s used properly. How can you ensure that your video efforts will have the results you want?
What’s so great about video?
One of video’s biggest advantages is its wide reach:
Beyond getting your message in front of viewers, video has a growing ability to get it in front of potential customers:
Video can boost a company’s exposure even further by increasing its search-engine ranking. Forrester Research blogger Nate Elliott says that in recent years, “optimizing video content to take advantage of blended search is by far the easiest way to get a first-page organic ranking on Google.”
Big-league players such as Zappos and Amazon, which regularly use videos to draw in customers, would probably agree.
Reel in leads with video marketing
Just what turns a video into a lead-generating powerhouse? Several factors help business videos succeed.
A single video can provide all these benefits in one package that can easily be forwarded, linked and replayed, without additional costs or concerns about size or storage. And videos can provide a powerful personal element that static text and links cannot, offering potential customers a view of your company’s “corporate personality” and the people behind it.
Over the weekend, a friend asked me what I think about MacOSX Lion (he knows we are a Mac-only shop). My answer surprised him: We have not even begun to evaluate it.
I took the opportunity to run him through our upgrade policy, which can be depicted nicely as an infographic:
Essentially, our Macs fall into three categories:
In an environment like this, OS upgrades are the hardest to pull off. During a brief stint in the data center world, I learned that you should never upgrade the OS of critical systems until at least 6 months after the upgrade was released. Similarly, we don't even touch a new OS until the first maintenance release and don't put it in production until the second maintenance release. In other words, let others find and worry about bugs.
In the case of OSX 10.7 Lion, we felt that the first maintenance release was so small, that we would wait for the second maintenance release before starting to test. Also, we aren't in dire need for any of the new features, so if in doubt, we'd rather sit it out a bit longer than jump in too early.
That's why we have not even begun testing Lion.
One of our customers, Sequentia Environics, were distinguished in Gartner’s Competitive Landscape: Digital Marketing Service Providers report. Joining the ranks of McKinsey & Co. and Accenture, they are the only firm noted for social community development to support activities such as advocacy marketing, content marketing, crowdsourcing, consulting and measurement.
Congratulations to well-deserved recognition!
MILL VALLEY, Calif., May 16, 2011 /PRNewswire/ -- Digital Dazzle just announced their Select-level sponsorship of this week's LiNC 2011, Lithium's annual user conference. Digital Dazzle is Lithium's vendor of choice for partner marketing videos and collateral. As such, many of their corporate videos and brochures will be featured at the conference.
Digital Dazzle's Partner Enablement Videos solve the main obstacle to forming productive partnerships. 70% of all partnerships fail to drive revenue because partners are not willing to invest in a partnership until a pipeline of leads is built. Yet, traditionally a pipeline can't be built without a significant investment. Digital Dazzle videos alleviate this Catch 22 and enable a company to:
A case in point is Lithium's use of Digital Dazzle's demo videos in their partner program. Henry Bruckstein, Director of Alliances at Lithium, reported, "Their unique ability to understand the business benefits of the project, translate that into a script and then design amazing looking mock ups has allowed us to accelerate our partner program to the tune of 5 new launches in a single quarter."
In today's fast moving, competitive, and complex business environment, savvy companies are using promotional demo videos to accelerate business development and shorten the sales cycle in order to drive revenue and gain market share.
About Digital Dazzle
Digital Dazzle, a boutique marketing agency, helps clientele achieve and maintain industry leadership through state-of-the-art corporate demos and videos, PowerPoint presentations, marketing collateral, web design and partner marketing consulting services. Working with such market leaders as Wipro, Cognizant, Alcatel-Lucent-Genesys, Lithium, Vovici and Teletech, our compelling storytelling delivers the quickest path to building strong brand connections that influence analysts, partners, customers and buying behavior. Founded in 2008 by Veit Irtenkauf and Sharon Rushton, Digital Dazzle is a privately held LLC with headquarters in Mill Valley, California.
For the complete press release, please see PRNewsWire
Are you fully leveraging your corporate video?
Oftentimes, the pressure of an upcoming event (i.e. a sales presentation to a potential "major" customer) pushes a company to get off the fence and finally create that video they had been thinking about for ages. Yet, after the event passes, they let the video grow stale. If this has happened at your company, then you did not come close to realizing your video's ROI potential.
A professionally produced, compelling and concise video can become your least expensive, most effective lead generation and sales tool, when leveraged across multiple platforms and within various campaigns. This is especially true because a well-crafted video hastens audience engagement and understanding for superior influence.
Here are 11 ways to leverage your video and maximize ROI:
Are you ready to get started on a new corporate video or other marketing project? Schedule a call with Digital Dazzle and, based upon your parameters, our experts will craft an exceptional experience that will educate, influence decisions, and incite action.
Dear Readers,
We're consolidating multiple feeds over the next few weeks, so if you get this message more than once, please stay on the Digital Dazzle feed and feel free to unsubscribe from the other feed(s).
Thank you for your understanding
Veit
Two of Digital Dazzle's Customers, Sequentia Environics and CloudSquads, announced a new partnership today. Congratulations!
"Sequentia Environics and CloudSquads today announced a strategic partnership to deliver comprehensive, end-to-end community programs, enabling the world’s largest brands to integrate social content from branded communities like those powered by Lithium Technologies, Facebook, and Twitter into their existing businesses."
Digital Dazzle completes Rapid Presentation Design mockups depicting interaction between Lithium online communities and SAP software. The mockups will enhance Lithium’s presentation to SAP by helping SAP to better visualize and understand Lithium’s vision. Lithium is the premier producer of Social Customer Relationship Management (CRM) software to Fortune 500 enterprises and SAP is the market and technology leader in business management software.
Learn more about our Rapid Presentation Design service offering
Welcome to Digital Dazzle's Blog!
We are excited to report that today is the beginning of the Digital Dazzle Blog! It will keep you up-to-date on the latest happenings at Digital Dazzle and give useful insights about the world of Marketing.
Some of the topics we will cover are:
