The following 13 technical issues related to the implementation of video were identified by enterprise-class corporations in a 2011 study conducted by Interactive Media Strategies. Below are their rankings in order of importance:
- Network security
- Content security
- Ability to embed video
- Search and discovery
- LDAP Integration
- Content workflow management
- Transcoding to multiple devices
- Ability to track viewership
- Ability to edit content
- Enable upload of self-produced videos
- Ability to distribute to mobile devices
- Automate search engine submissions
- Social media integration
While the responsibility of addressing many of these rest squarely on the shoulders of the Enterprise, a good agency can help address some of these challenges during the video creation process. The agency can:
- Transcode videos for you or set up profiles for video transcoding to different mobile devices;
- Include subsequent edits as part of the initial package;
- Setup automated search engine submissions; and
- Track viewership, depending on the hosting arrangement.
When you engage with an agency, inquire about these additional benefits during the initial agency selection process.
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