Friday, January 20, 2012

As an agency, we will skip iBooks Author

Creative Collateral by Digital DazzleApart from the big EULA hubbub that broke out yesterday over Apple's restrictive End-User License Agreement terms for their newly released iBooks Author software, there's another reason why we cannot use it in our creative process.

From Darrell Etherington's post on GigaOm:

iBooks Author won’t be as appealing to those users since it creates a file that is not quite epub2, not quite epub3, and not quite XHTML5, according to Vook’s blog which makes it “one channel only,” or essentially proprietary.

Our customers always want our work in standard formats (PDF or epub), since they never know what their customers need.  Thus, they will have to cover their bases and make our work available on more than just Apple devices.  And that's the reason why, no matter how slick iBooks Author is, we cannot use it in our creative process.

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