According to a new report released by Social Media Examiner last month, YouTube and video marketing top all other social media for investments this year.
Why Online Video?
There are several reasons why online video's popularity has increased:
- Access to audiences is much easier, esp. via YouTube
- Online video creation has come down in cost, although professional creation is still very important
- Video helps improve SEO rankings and searchability of marketeers' content
Given these facts there is no reason why you should not utilize online video as part of your Marketing mix.
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