Mark Hosbein, a vice president with Nielsen, recently presented a series of video-focused stats and observations in a meeting with marketers from the greater Los Angeles area.
To nobody's surprise, video viewership has increased over the last years and will certainly continue to do so this year as well. The surprising statistic was the rapid increase in mobile video viewing, by more than 200% in the last 3 years. Corresponding with that number was a decrease in desktop viewership.
This has implications for video marketeers:
- Serve up your video as HTML5 video, not Flash.
- Make sure that your web design allows for viewing of videos on small screens.
- Optimize for small screens - use lightbox overlays that support different sizes for your videos based on the device that a video is viewed on.
- Similarly, ensure that your video content doesn't break down when the video is viewed at Half Size.
- Embed analytics that differentiate between mobile and desktop/notebook viewing.
If you follow these guidelines, you can be assured that your intended audience will be able to watch your videos, not matter what devices they are on.
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